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About Me

My name is G.A. Alexander. I'm 24. I'm from Monticello, Misssissippi, a small town of about ~1300 people. In 2023, I moved to Ontario to further my education and chase my passions. I make things under the moniker Seaside Cowboy / Seaside Cowboy Productions / A Cowboy By the Sea / By the Sea. Some would maybe say I'm a Lakeside Cowboy / A Cowboy by the Lake now though :P. My dream is to create (or contribute to creation) and never stop! As a young creative professional, I'm open to the many ways that dream can take shape. I'm eligible to work in both the U.S. and Canada. Disclaimer: This should go without saying but my thoughts and actions are not representative of anyone but myself.

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Education

Brock University

Master of Arts, Game Studies | September 2023 - August 2025

Thesis - Choice, Challenge, and Consequence in Branching Narrative Games

Coursework in Game-based Learning, Game Engine, Gamification, Interactive Storytelling, Identity & Culture in Gaming, Narrative, Design, Serious Games

Created a visual novel prototype with 10,000+ words & 600+ choices


University of Mississippi

Bachelor of Science (Honours), Integrated Marketing Communications | August 2019 - May 2023

Minors in Computer Science, Creative Writing, and Business

Thesis - College Esports: Grassroots Hobby Turned Unregulated Industry

Coursework in App Development, Cinema Studies, Content Creation, Creative Writing, Information Technology, Management, Marketing, Mass Communication, Media Writing, Public Relations, Screenwriting, Social Media, Web Development

Experience

Event Coordinator

Condors Esports, Conestoga College | September 2024 - Present

  • Worked in the event coordinator role across several campuses
  • Scheduled, trained, and managed student staff
  • Maintained rotation and inventory of equipment
  • Secured event sponsors, partners, and collaborators
  • Ran tournaments based on student interest
  • Managed all parts of event execution - promotion, registration, bracket, prizing, catering, troubleshooting, etc.

Talent Agent, Gaming

EMC Talent | February 2024 - June 2024

  • Scouted, contacted, and onboarded creators
  • Pitched creators to relevant brands
  • Negotiated rates, deliverables, and exclusivity with brands
  • Worked with TikTok, Instagram, and YouTube creators of varying sizes (17k - 2M)
  • Brands worked with: Chipotle, LinkedIn, Prophecy Games, Clarendon Games, Universal Yums

Creator Partnerships Manager

Brandfluence | February 2023 - January 2024

  • Utilized social media platforms to identify and recruit live-streamers effectively
  • Tailored and sent personalized pitches
  • Collaborated on campaigns raising over $100,000 for non-profit organizations
  • Provided individualized sales coaching sessions to trainees
  • Onboarded and managed relations with talent

Head of Public Relations

Ole Miss Esports, University of Mississippi | November 2020 - May 2023

  • Navigated administration through proper esports implementation
  • Managed the organization’s social media platforms
  • Wrote script for YouTube series
  • Organized annual spring esports tournament event in which 20 universities participated
  • Performed graphic design
  • Ran technical support for gameplay and broadcast
  • Won the organization $3,800 through social media competitions

Communications Lead

Champria (Scrimmage and Tournament Organizing Platform) | April 2021 - November 2022

  • Managed the company’s social media platforms and emails, leading to the growth of Twitter (X) by 77% and Instagram by over 6k followers
  • Conducted outreach to over 500 organizations, resulting in increased monthly active users
  • Researched industry trends to develop case studies
  • Organized annual spring esports tournament event in which 20 universities participated
  • Provided customer service via support channels
  • QA tested website updates
  • Used HTML/CSS to craft emails
  • Consulted design team on UI/UX
  • Wrote blogs and AP style press releases for company website

Facilities Manager

The Gertrude C. Ford Ole Miss Student Union, University of Mississippi | September 2019 - September 2021

  • Youngest building manager to be promoted at the time
  • Maintained the organization and cleanliness of spaces within the facility
  • Trained and managed building staff
  • Coordinated events, including scheduling, furniture setup, cleaning, food service, and more
  • Ran technical support for facility’s various software and hardware, mostly audio/visual
  • Provided customer service to facility users (students, prospects, parents, alumni, faculty, fans, etc)

Skills

Software

Airtable, Adobe Photoshop & Premiere, Apollo.io, Bootstrap, ClickUp, CreatorIQ, CrowdTangle, DaVinci Resolve, Figma, GitHub, Google Analytics & Workspace, Ionic, Jira, Klaviyo, Mailchimp, Meta Horizon Editor, Microsoft Office, Mixmax, Monday, Plannable, React, Sprout Social, Trello, Unity, WordPress


Social Media

BlueSky, Discord, Facebook, Instagram, Reddit, Substack, Threads, TikTok, Twitch, Twitter (X), YouTube


Programming

C#, CSS, HTML, Ink (inkle studios), JavaScript, Lua, Markdown, Python, TypeScript