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About Me

My name is G.A. Alexander. I'm 24. I'm from Monticello, Misssissippi, a small town of about ~1300 people. In 2023, I moved to Ontario with what I could fit in my car to further my education and chase my passions. My dream is to create memorable experiences and content and never stop! As a young creative professional, I'm open to the many ways that dream can take shape. I'm eligible to work in both the U.S. and Canada. Disclaimer: This should go without saying but my thoughts and actions are not representative of anyone but myself.

Fun Facts

  • I was born with eleven fingers. No, I no longer have eleven fingers.
  • I used to compete in Rainbow Six Siege at the collegiate level.
  • My partner is a Newfoundlander. Mississippi + Newfoundland = Our Children are Doomed to Never Speak Normal English.
  • My favorite game of all time is Super Mario Galaxy.
  • I can play a variety of instruments; I was a band kid.
  • Outside of video games, I'm also really into sports, true crime, music, and film.
  • I have a hard time being a "traditional" professional esports/sports fan as I struggle choosing a favorite team and often feel more connected to players than teams. (Disclaimer: This does not apply to the college level).

Connect with me

Education

Brock University

Master of Arts, Game Studies | September 2023 - August 2025

Thesis - Choice, Challenge, and Consequence in Branching Narrative Games

Coursework in Game-based Learning, Game Engine, Gamification, Interactive Storytelling, Identity & Culture in Gaming, Narrative, Design, Serious Games

Created a visual novel prototype with 10,000+ words & 600+ choices


University of Mississippi

Bachelor of Science (Honours), Integrated Marketing Communications | August 2019 - May 2023

Minors in Computer Science, Creative Writing, and Business

Thesis - College Esports: Grassroots Hobby Turned Unregulated Industry

Coursework in App Development, Cinema Studies, Content Creation, Creative Writing, Information Technology, Management, Marketing, Mass Communication, Media Writing, Public Relations, Screenwriting, Social Media, Web Development

Experience

Event Coordinator

Condors Esports, Conestoga College | September 2024 - Present

  • Plan and execute events using performance data to guide event selection, timing, and promotion.
  • Partner with organizations such as Toronto Ultra, BMO, ASUS, Red Bull, LG, and local school districts for on- and off-campus activations.
  • Provide technical support for PC, console, and AV setups, ensuring smooth operation.
  • Recruit, train, and manage student staff, fostering a supportive and professional event environment.

Freelance Quality Assurance Tester

Various Companies | January 2022 - Present

  • Participated in NDA-protected QA testing for multiple organizations: Odyssey Interactive, GameRound, Good Gamer Group, Global Beta Test Network.
  • Conducted thorough testing of games and developer tools, documenting functionality, performance, and user experience issues.
  • Recorded testing sessions with commentary to illustrate bugs, inconsistencies, and gameplay issues.
  • Replicated and isolated bugs to provide clear, reproducible examples for developers.
  • Delivered actionable feedback on design, usability, and functionality to improve product quality and user experience.

Talent Agent

EMC Talent | February 2024 - June 2024

  • Identified and signed top-tier talent into the agency, conducting pitch and negotiating contracts.
  • Developed and maintained strategic relationships through high-level outreach, unlocking key insights and securing collaboration opportunities.
  • Negotiated rates, deliverables, and exclusivity with brands such as Chipotle, LinkedIn, Prophecy Games.
  • Managed a roster of TikTok, Instagram, and YouTube micro and macro-influencers.

Creator Partnerships Manager

Brandfluence | February 2023 - January 2024

  • Booked talent for partnerships with organizations such as Boys and Girls Clubs, CARE, Habitat for Humanity, American Cancer Society, and Born Free.
  • Sourced and pitched over 1,000 content creators through the strategic use of analytics tools, social media platforms, personal networks, and agency contacts.
  • Onboarded 200+ streamers, creating personalized outreach strategies and conducting strategic pitch calls to secure collaborations that raised over $100,000.
  • Delivered tailored sales coaching and mentorship, effectively enhancing trainee performance.

Head of Public Relations

Ole Miss Esports, University of Mississippi | November 2020 - May 2023

  • Directed all communications and public-facing initiatives for the university’s esports organization, managing content strategy and day-to-day social media operations across multiple platforms.
  • Designed promotional graphics and visual assets for tournaments, recruitment campaigns, and partner collaborations.
  • Wrote script for YouTube series.
  • Organized annual spring esports tournament event in which 20 universities participated.
  • Provided technical support for live gameplay and broadcast production.
  • Partnered with sponsors including Twitch, MSI, HyperX, and Samsung for event activations and audience visibility.
  • Won the organization $3,800 through social media competitions.

Communications Lead

Champria (Esports Platform - Scrimmages, Tournaments, Leaderboards, Data Analysis) | April 2021 - November 2022

  • Managed the company’s social media platforms and email campaigns, driving a 77% increase in Twitter (X) engagement and growing Instagram by over 6,000 followers.
  • Researched emerging trends to develop internal case studies and inform marketing strategy.
  • Conducted outreach to more than 500 organizations, contributing to higher monthly active users.
  • Provided customer support through online channels, resolving inquiries efficiently and maintaining a positive brand reputation.
  • QA tested website updates.
  • Designed and coded marketing emails using HTML/CSS to improve engagement and visual consistency.
  • Collaborated with content creators and podcast hosts to co-promote products and content.
  • Wrote blogs and AP style press releases for company website.

Facilities Manager

The Gertrude C. Ford Ole Miss Student Union, University of Mississippi | September 2019 - September 2021

  • Youngest building manager to be promoted at the time.
  • Maintained the organization and cleanliness of spaces within the facility.
  • Trained and managed building staff.
  • Coordinated events, including scheduling, furniture setup, cleaning, food service, and more.
  • Ran technical support for facility’s various software and hardware, mostly audio/visual.
  • Provided customer service to facility users (students, prospects, parents, alumni, faculty, fans, etc).

Skills

Software

Airtable, Adobe Photoshop & Premiere, Apollo.io, Bootstrap, ClickUp, CreatorIQ, CrowdTangle, DaVinci Resolve, Figma, GitHub, Google Analytics & Workspace, Ionic, Jira, Klaviyo, Mailchimp, Meta Horizon Editor, Microsoft Office, Mixmax, Monday, OBS, Plannable, React, Sprout Social, Trello, Unity, WordPress


Social Media

BlueSky, Discord, Facebook, Instagram, Reddit, Substack, Threads, TikTok, Twitch, Twitter (X), YouTube


Programming

C#, CSS, HTML, Ink (inkle studios), JavaScript, Lua, Markdown, Python, TypeScript